It seems that lots of internet entrepreneurs don’t know the difference between strategic and tactical internet marketing.
Most of the online entrepreneurs know they have to market their business and they automatically spend hundreds even thousands to learn the latest new tactical internet marketing techniques – you know the drill.. ppc secrets, email marketing secrets, generating leads, SEO blablabla
They all fail to realize the strategic part, thinking that the next “shortcut” will bring them the money that they have been “promised” then realizing it doesn’t work that fast so they look out for another tactic and blaming the previous for whatever reason.
In my experience the only reason this happens is because without strategy there is no meaning to use any internet marketing technique online, the techniques you use needs to sustain your overall strategy.
A great example of this is Jay Abraham, he uses his books and home study courses to lead the best students and most successful people to his more expensive seminars starting at $5000 that again leads them to $15000 and even up to $35000 per student and guess what, from these people that comes to the most exclusive seminars become longtime business partners of Jay Abraham.
You see the strategy here, of all these people who pay 5 to 35 grant, they are business owners that he can help and make money on these deals by creating passive income streams. What a fantastic lead generation system, a very profitable one for sure.
And his preferred tactical marketing technique to promote his services is joint ventures.
Again most of the people confuse with a strategy, it’s a tactic that can sustain your overall strategy.
Let’ have a deeper look, when Jay started out in the seminar business he went to the famous Anthony Robbins and set up a JV deal where Jay could promote his seminar at the end of Tony Robbins seminar full of a hungry market to lead them in his funnel of seminars, home study courses etc.
What you say, how you say it, and who you say it to–-is almost always MORE important than the marketing medium WHERE you say it.
You have to lead your prospects to say: I would be an absolute fool to do business with anyone else but you… regardless of price.
Just to recap and easy remembering…
Strategic marketing has to do with what you say, how you say it, and who you say it to. In other words, it’s the content of your marketing message.
Tactical marketing is the execution of your strategic marketing plan as far as generating leads, placing media, creating marketing tools, and implementing a follow up system. In other words, it’s the medium your message is delivered in.
That’s it for today..
The Vagabond Marketer
Ps. Watch out for my next posts with tips on how you can educate and lead your prospect to say : I would be an absolute fool to do business with anyone else but you… regardless of price..