Follow Up is an essential element of modern business.
The Web and automation makes it possible and practical for any business from a new start up one man business to a hugh multi-location enterprise to engage with customers, vendors and partners.
On the plus side..
- Who wouldn’t like a reminder about – birthday’s, valentines, holidays, linked to your personal preferences
- Who wouldn’t want to know that insurance was about to run out, and be given 3 options that are well researched and cheaper
- Who wouldn’t want a reminder of the dentist appointment, child healthcare visits
On the negative side..
- Being emailed 1000000 times about links and things you don’t want
- Be offered “support” for male virility at a work account ..
- Having your main focus be distracted time after time..
Creating an optimal follow up sequence, is one of the keys to real Web Domination.
There are a number of software solutions such as:
To have them really work well, the overall approach needs to be holistic and customer driven.